1
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I hate cold calling! People get
over their fear of flying.

2
00:00:09,531 --> 00:00:12,920
So is there any way of me getting
over my fear of cold calling?

3
00:00:16,237 --> 00:00:18,866
Getting over the fear of cold calling

4
00:00:18,891 --> 00:00:23,617
is often a matter of training,
call preparation, and repetition.

5
00:00:23,736 --> 00:00:27,886
Many reps fear cold calling mostly
because of the constant rejection.

6
00:00:27,981 --> 00:00:32,713
Sometimes consistent rejection is
linked to poor call preparation.

7
00:00:32,832 --> 00:00:36,410
You might first try speaking
with someone other than the

8
00:00:36,435 --> 00:00:39,039
decision maker so there’s less pressure on you

9
00:00:39,064 --> 00:00:43,685
and you can collect some pertinent information
for speaking with the decision maker.

10
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Then, when you do get to that person you’ll have
the name of the coworker you just spoke with

11
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which makes it a ‘warm call.’