Got Ethics?® Gathering Competitive Information

Got Ethics?® Gathering Competitive Information

This module focuses on the appropriate ways to gather competitive information. There are right ways and wrong ways to get that information; we must always choose the right way. Bottom line: Know and follow the organization’s policy on gathering competitive information.


Type:eLearning - LearningBytes® ID:1229 
Course Level:Foundational
Learning Paths:Ethics & Compliance
Main Topic:Ethics
Other Topics:Communication, Compliance, Interpersonal Skills
Competencies:Promoting Ethical Conduct
Suggested Industry Usage:Healthcare, Industrial & Manufacturing, Office & General
Subject:Gathering Information on Competitors
Source Program:A.C.T. with Integrity: Real Situations for Discussions™
Trainer Comments:Competitive intelligence gives you hard facts on which to base decisions about marketing tactics, R&D investments, product launches, and overall business strategy. Effective gathering of competitive intelligence can easily be done using legal and ethical sources of information.
Diversity Profile:African American male - 30's, Asian American female - 30's
Seat Time:10 Minutes
Interactivity:Simple branching, integrated video, audible narration, interactive, post-test.

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