A value proposition is the evidence a salesperson presents that demonstrates what the customer will receive exceeds the cost of the solution. Think of the value proposition as an old-fashioned scale; the benefits of the solution must outweigh the costs.
By the end of this course, you will be able to identify the importance of value propositions and the techniques for establishing them.
Linear navigation, pre- and post-assessment, audio conversations, interactions, audible narration.
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