Account development is the process of creating and executing a plan to improve your organization’s market share from the customer. When appropriate, this plan may include team selling. By the end of this lesson, you will be able to identify the importance of account development and the techniques for account development.
Studies show that it’s far easier – and less expensive – to increase market share within an existing account than it is to find new customers, which is why account development is so important.
Linear navigation, pre- and post-assessment, audio conversations, interactions, audible narration.
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