Got Sales?® Account Development
Developing a Sales Account
Account development is the process of creating and executing a plan to improve your organization’s market share from the customer. When appropriate, this plan may include team selling. By the end of this lesson, you will be able to identify the importance of account development and the techniques for account development.
Learning Path & Details
- Personal Performance
- Type: eLearning - LearningBytes®
- Audience: General
- Level: Foundational
- Seat Time: 25 Minutes
Topics
Suggested Industry Usage
Competencies
- Developing High-Performing Work Habits
- Sales Performance
- Sales Training
Learning Objectives
- Determining the customer’s buyers as well as those that influence the decision-making process
- Establishing connections with multiple contacts within the customer’s organization
- Being attuned to the customer’s unique business situation
- Determining the dealer’s market share and the customer’s economic position
Interactivity
- Audible Narration
- Linear Navigation
- Interactions and Activities
- Pre-Assessment
- Post-Assessment
- Audio Conversations
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Training Files (1)
| Title | Type | Time/Pages | Language | |
|---|---|---|---|---|
| eLearning Course | – | English | Preview |
Additional Information
Account development is the process of creating and executing a plan to improve your organization’s market share from the customer. When appropriate, this plan may include team selling. By the end of this lesson, you will be able to identify the importance of account development and the techniques for account development.
Trainer Comments: Studies show that it’s far easier – and less expensive – to increase market share within an existing account than it is to find new customers, which is why account development is so important.
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