This module focuses on the appropriate ways to gather competitive information. There are right ways and wrong ways to get that information; we must always choose the right way. Bottom line: Know and follow the organization’s policy on gathering competitive information.
Competitive intelligence gives you hard facts on which to base decisions about marketing tactics, R&D investments, product launches, and overall business strategy. Effective gathering of competitive intelligence can easily be done using legal and ethical sources of information.
African American male - 30's, Asian American female - 30's
Our interactive eLearning courses are designed to meet the growing training needs of your organization and your employees. Whether you have 100 or 100,000 employees, we have a learning solution for you.
Course pricing is based on the total number of learners for the chosen license period (1-3 years).
There are volume as well as multi-year discounts available.