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Got Ethics?® Gathering Competitive Information
This module focuses on the appropriate ways to gather competitive information. There are right ways and wrong ways to get that information; we must always choose the right way. Bottom line: Know and follow the organization’s policy on gathering competitive information.
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| Type: | eLearning - LearningBytes® |
|---|---|
| Course Level: | Foundational |
| Learning Path: | Ethics & Compliance |
| Main Topic: | Ethics |
| Other Topics: | Communication, Compliance, Interpersonal Skills |
| Competencies: | Promoting Ethical Conduct |
| Suggested Industry Usage: | Healthcare, Industrial & Manufacturing, Office & General |
| Available Formats: | Interactive eLearning |
| Subject: | Gathering Information on Competitors |
| Source Program: | A.C.T. with Integrity: Real Situations for Discussions™ |
| Languages: | English |
| Trainer Comments: | Competitive intelligence gives you hard facts on which to base decisions about marketing tactics, R&D investments, product launches, and overall business strategy. Effective gathering of competitive intelligence can easily be done using legal and ethical sources of information. |
| Diversity Profile: | African American male - 30's, Asian American female - 30's |
| Seat Time: | 10 Minutes |
| Interactivity: | Simple branching, integrated video, audible narration, interactive, post-test. |
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