Got Ethics?® Gathering Competitive Information
eLearning Course

Got Ethics?® Gathering Competitive Information

Gathering Information on Competitors

This module focuses on the appropriate ways to gather competitive information. There are right ways and wrong ways to get that information; we must always choose the right way. Bottom line: Know and follow the organization’s policy on gathering competitive information.

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Learning Path & Details

Competencies

  • Promoting Ethical Conduct

Interactivity

  • Audible Narration
  • Branching
  • Integrated Video
  • Interactions and Activities
  • Post-Assessment

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Training Files (1)

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Additional Information

Trainer Comments: Competitive intelligence gives you hard facts on which to base decisions about marketing tactics, R&D investments, product launches, and overall business strategy. Effective gathering of competitive intelligence can easily be done using legal and ethical sources of information.


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