Article: Selling Your Ideas

Article: Selling Your Ideas

All we have to do is look into a mirror. I know. It isn’t pleasant to consider that we could be responsible for our lack of success, but there it is. If we have not convinced someone, the onus is still on us to do so. It is not the decision maker’s job to convince him or herself of the idea’s merit.

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Type:Trainer Resource
Learning Paths:Leadership, Personal Performance
Main Topic:Communication
Other Topics:Interpersonal Skills, Discussion Trigger
Competencies:Developing High-Performing Work Habits
Suggested Industry Usage:Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality
Subject:Successfully Communicating Ideas
Source Program:Stand Alone
Trainer Comments:Even when the idea is outstanding, it won’t sell unless our presentation is compelling. So how do we convince our decision maker? We start by visiting that old radio station, WIIFM… What’s In It For Me? Our idea, budget, or proposal must meet the decision maker’s needs.

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