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TrainingBriefs® Gathering Competitive Information

Ethics concern an individual's moral judgments about right and wrong. Decisions taken within an organization may be made by individuals or groups, but whoever makes them will be influenced by the culture of the company. One area of concern within many organizations is the gathering of competitive information. Collecting information about your competitors makes good business sense. However, you must do so in an ethical and reasonable way. Unfortunately, this doesn’t always happen. If you ever find yourself in this situation, it helps to know how to act.

Learning Path & Details

Competencies

  • Demonstrating Integrity & Professionalism
  • Professional and Compliant Behavior

Learning Objectives

  • Understand that there are right ways and wrong ways to get information on competitors.
  • Learn to use the A.C.T.™ model to assess your situation and to help determine the most appropriate action to take.

Interactivity

  • Audible Narration
  • Linear Navigation
  • Integrated Video
  • Interactions and Activities
  • Post-Assessment

Buying Options

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The course will be packaged for use in YOUR OWN LMS. Course pricing is based on the total number of learners for the chosen license period (1-3 years). There are volume as well as multi-year discounts available.
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The course will be uploaded to TRAININGFLOW™. Course pricing is based on the total number of learners for the chosen license period (1-3 years). There are volume as well as multi-year discounts available.
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eLearning - Client Hosted $8.00 (Minimum 100 learners)

The course will be packaged for use in YOUR OWN LMS. Course pricing is based on the total number of learners for the chosen license period (1-3 years). There are volume as well as multi-year discounts available.
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Also Available as: Video Vignettes

My Brother-in-Law Works Over There

My Brother-in-Law Works Over There

We have an obligation to keep up with current developments in our industry. That includes the right and responsibility to obtain information about the competition. However, there are right ways and wrong ways to get that information; we must always choose the right way. And the right way is to know and follow the organization’s policy on gathering competitive information.

Training Files (1)

TitleTypeTime/PagesLanguage
eLearning Course EnglishDemo

Additional Information

There are many reasons why you might want to gather competitive intelligence about one of your competitors. Competitive intelligence gives you hard facts on which to base decisions about marketing tactics, R&D investments, product launches, and overall business strategy. Effective gathering of competitive intelligence can easily be done using legal and ethical sources of information.


More From the Series: A.C.T. with Integrity: Real Situations for Discussions™


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